The second of two documentaries exploring the science and psychology of shopping.
Selling It. Retailers and producers spend millions on store design and layout, smell, touch, brand image and old-fashioned salesmanship to persuade us to part with our money. This programme explores how these techniques work around the world, looking at experts including the consumer behaviourists who are paid to watch us shop, the designers of the biggest malls, the ad gurus who create brand desirability and the people who sell to the super-rich. Narrated by Arabella Weir.
Director Graham Strong ; Series producer Jo Vale (S) (W)