A series of films on British Airways and its rivals in the 1990s.
3: Like bom-again believers, British Airways staff gather in a converted hangar to have their faith in the company enhanced, as BA preachers exhort them 'to be the best'. Meanwhile, at
Heathrow's No 4 terminal, tension mounts as BA ground staff realise they have a heavily overbooked flight to explain to scores of angry customers.
The programme covers one frantic day in the life of a major airline - from the £24-million luxury launch of its new first class to a travel agent getting a roasting from a BA representative for falling ticket sales. It observes the hyped-up performance of the self-styled 'world's favourite airline' and asks: is this glamorously remodelled airline in danger of forgetting service in the pursuit of profit?
Executive producer Jeremy Bennett Producer Laurence Rees