A Rum Old Business in Whitehaven
The JEFFERSON FAMILY has been selling rum from the same premises since 1734, when Whitehaven in Cumbria was Britain's biggest port outside London. Whitehaven has changed since then but there has never been other than a Henry or a Robert Jefferson in charge of the rum business - until Constance and Elizabeth, the seventh generation, took over.
Executive producer JENNIFER JEREMY Producer DAVID BEAN BBC Newcastle