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Open University: International Marketing: Doing Your Homework

BBC Two
on BBC Two England

Successful exporting depends on conducting thorough research into product and market, before venturing abroad.
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(to 0.15)

Contributors

Producer:
Roger Penfound
Source: Radio Times

BBC Two England

About BBC Two

BBC Two is a lively channel of depth and substance, carrying a range of knowledge-building programming complemented by great drama, comedy and arts.

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