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The Comeback Cars: Jaguar Strikes Back

BBC Two
on BBC Two England

The first of three special editions of The Money Programme focusing on resurgent brand names in the automobile industry.

Ford, who have acquired a series of prestigious marques in the hope of becoming major players in the luxury market, are about to launch the X-Type Jaguar. Car experts discuss the importance of advertising and the challenges facing both Jaguar and Ford.

Contributors

Producer:
Jan Klimkowski
Series Editor:
Clive Edwards
Source: Radio Times

BBC Two England

About BBC Two

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