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The Big Idea

Social physics

Duration: 9 minutes

First broadcast: on BBC World Service OnlineLatest broadcast: on BBC World Service East Asia

Available for over a year

Professor Sandy Pentland is the modern pioneer of what’s called ‘Social Physics’ - the analysis of human interactions using so called Big Data. Mining data - from credit cards, electronic ticketing and mobile phones - we can now take a reading of the city, its pulse. Sandy Pentland tells us why some cities are richer and more successful than others.

Presented by David Edmonds

(Image: Busy City scene at night, Credit: Getty Images) Show less

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