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Business Daily: The Tour de France: a global money spinner

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The Tour de France: a global money spinner

02/07/2024 GMT

The Tour de France: A global money spinner

BBC World Service - Business Daily, The Tour de France: A global money spinner

We look at how sponsorship powers the biggest sporting event in the world

We look at how sponsorship powers the biggest sporting event in the world.

It’s the biggest sporting event on the planet based on the millions of spectators who line roads for a fleeting view, but this year a shake up will mean the loss of the iconic Champs Elysees finish.

We look at how a cycling race became a global money spinner - particularly for its owners, the Amaurys, one of the richest families in sport.

We also visit the Maurienne valley, a regular stop off for the Tour, to find out what’s in it for sponsors and hosts. 

And with a new final stage ending in Nice to steer clear of the Paris Olympics, and a date clash with the French election,  could 2024 see a change in fortunes for the Tour de France?

Produced and presented by Laura Heighton-Ginns

(Image: Spectators crowd the roadside as Tadej Pogacar and Jonas Vingegaard tackle the final ascent of Saint-Gervais-les-Bains on July 16, 2023. Credit: Getty Images)

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