Original version

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

BBC World Service Australasia

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service

BBC World Service South Asia

BBC World Service News Internet

BBC World Service Europe and the Middle East

BBC World Service East Asia

Business Daily: Social shopping: The battle for Gen Z

Bulletins

Social shopping: The battle for Gen Z

20/06/2024 GMT

BBC World Service - Business Daily, Social shopping: The battle for Gen Z

Tech giants are trying to win over consumers who love buying on TikTok and Instagram

Tech giants are trying to win over consumers who love buying on TikTok and Instagram.

The social shopping industry is estimated to reach around $8.5 trillion in global sales by 2030. So what are the big tech giants doing to win over a generation of teenagers hooked onto shopping on social media?

We find out what makes shopping social and find out what happens when a country bans social shopping on the world’s fastest growing platform.

We speak to Gen Z shoppers, social media experts and an Indonesian business owner who almost had to let his staff go after the government changed the law around selling on social media.

Presented and produced by Sam Gruet

(Image:Livestream seller Evo Syah. Image credit: Evo Syah)

Accessibility links

Programme Index

Business Daily

Social shopping: The battle for Gen Z

Genres

Formats

Brand

BBC World Service West and Central Africa

About BBC World Service