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Business Daily: Social shopping: The battle for Gen Z

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Social shopping: The battle for Gen Z

20/06/2024 GMT

BBC World Service - Business Daily, Social shopping: The battle for Gen Z

Tech giants are trying to win over consumers who love buying on TikTok and Instagram

Tech giants are trying to win over consumers who love buying on TikTok and Instagram.

The social shopping industry is estimated to reach around $8.5 trillion in global sales by 2030. So what are the big tech giants doing to win over a generation of teenagers hooked onto shopping on social media?

We find out what makes shopping social and find out what happens when a country bans social shopping on the world’s fastest growing platform.

We speak to Gen Z shoppers, social media experts and an Indonesian business owner who almost had to let his staff go after the government changed the law around selling on social media.

Presented and produced by Sam Gruet

(Image:Livestream seller Evo Syah. Image credit: Evo Syah)

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