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Sliced Bread Presents: Car Tyres

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Car Tyres

BBC Radio 4 - Sliced Bread, Car Tyres

Is it worth paying more for premium car tyres?

Greg Foot investigates whether budget car tyres match up to the more expensive, premium brands. Are they the best thing since sliced bread? Or marketing BS?

Is it worth paying more for premium car tyres?

There's a huge range of car tyres to choose from and the price differences between them can be significant. So do you really need to pay more to get a good tyre?

Listener Ian runs a car maintenance business and wants to know if the budget tyres he's been fitting are the right choice. Will they last as long and be just as safe? What do the different ratings on the labels you can see online mean? And as he moves towards electric cars he's also keen to know whether they need a special sort of tyre.

With the help of two experts in the field, Greg Foot 'treads' through the studies and the science to find out more. It's how he rolls (we'll stop now). 

As ever we are still looking for your suggestions of products to look into. If you've seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: GREG FOOT
PRODUCER: SIMON HOBAN

Sliced Bread Presents

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While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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