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Business Matters: Apple launches AI

Apple launches AI

11/06/2024 GMT

BBC World Service - Business Matters, Apple launches AI

Apple brings ChatGPT to iPhones in AI overhaul.

Apple debuts new ‘Apple Intelligence’ AI features at WWDC 2024.

As one Silicon Valley titan unveils its latest Apple Intelligence software, we examine the generative AI that's creeping onto a smartphone near you - just how unnerved should you be? 
 
Plus, the concept of subscription streaming arrives in the world of console. Ed Butler examines if it is worth the cost…

And intimacy at the office - is BP right to demand that all its workers to fess up about their workplace love affairs?  

Sharing their thoughts we speak to Yoko Ishikura, Professor Emeritus at the Hitotsubashi University in Japan and currently a member of the World Economic Forum’s Expert Network, while here in the UK, we have Stephanie Hare, writer, journalist and all-round luminary on tech, ethics and much more.

[MAGE CREDIT: REUTERS]

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