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Witness History: The commercial that changed advertising: 1984

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‘1984’: the commercial that changed advertising

31/05/2024 GMT

The commercial that changed advertising: 1984

BBC World Service - Witness History, The commercial that changed advertising: 1984

Forty years ago, a revolutionary advert played at America’s Super Bowl

Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world.

Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world.

Based on George Orwell’s dystopic novel ‘1984’, and launched in the same year, the ad was like nothing that had been seen before.

But its road to being shown was rocky, and the beleaguered advert almost never made it air.

Mike Murray was Apple marketing manager at the time, he speaks to Molly Pipe.

(Photo: Steve Jobs in a room of computers in 1984. Credit: Michael L Abramson/Getty Images)

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