Farming Today

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Farming Today: 13/05/2024 - Food exports, rural tourism and new Welsh creamery

13/05/2024 - Food exports, rural tourism and new Welsh creamery

BBC Radio 4 - Farming Today, 13/05/2024 - Food exports, rural tourism and new Welsh creamery

Charlotte Smith hears why British food is still a hard sell.

UK food exports are still lagging behind European counterparts, both in terms of sales and reputation.

When Britain left the European Union, the Government said food and drink exporters had a 'golden opportunity' to put British food at the 'top of the global menu'. But the reality is that UK food is still lagging behind its European counterparts, both in terms of sales and reputation. 

Tourism brings £14.5 billion into the rural economy every year - according to the Country Land and Business Association. But while visitors bring much needed cash they also create problems - from the pressure on housing and roads to the challenges of finding enough staff to look after them. 

And we visit a new processing plant specifically for Welsh milk, which is due to open this month. Pembrokeshire Creamery aims to end the journey Welsh milk currently has to take: transported to England for processing and then brought back. It'll be the only large scale liquid milk dairy in Wales, since Wrexham-based Tomlinson's went bust in 2019. 

Presented by Charlotte Smith
Produced for BBC Audio in Bristol by Heather Simons

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13/05/2024 - Food exports, rural tourism and new Welsh creamery

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