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Business Daily: The business of fake online reviews

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The business of fake online reviews

16/04/2024 GMT

BBC World Service - Business Daily, The business of fake online reviews

Is the currency of online customer feedback losing its value?

Amid accusations of phony customer testimonies and ratings, is the currency of online feedback losing its value?

Increasingly, online reviews are becoming a barometer for the quality or services provided by small businesses. 

But are some being manipulated by the companies themselves? 

And are some firms manufacturing negative reviews to spike their rivals? 

We examine the fake review industry. 

(Picture: Waitress displaying an app to rate your experience at a restaurant. Credit: Getty Images)

Presented and produced by Ed Butler

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