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World Business Report: First broadcast 05/04/2024 14:32 GMT : McDonald's buys back 225 outlets in Israel

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McDonald's buys back 225 outlets in Israel

First broadcast 05/04/2024 14:32 GMT 

First broadcast 05/04/2024 14:32 GMT : McDonald's buys back 225 outlets in Israel

BBC World Service - World Business Report, McDonald's buys back 225 outlets in Israel

The fast food giant takes over Israeli restaurants after boycotts

McDonald's will takeover all of its Israeli restaurants after sales suffered from a boycott of the brand over its perceived support for Israel.

Mcdonalds has announced its buying restaurants back, and bringing them in house - after the former franchise owner gave free meals to Israeli soldiers. 

That decision sparked a Mcdonalds boycott in many other countries across the world. 

We find out what happens when global brands and global politics collide.

(Picture: McDonald's to buy back Israeli restaurants after boycotts, Gan Hatzafon, Israel - 05 Apr 2024. Picture credit: EPA-EFE/REX/Shutterstock)

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