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Business Daily: The growth of 'quiet luxury'

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The growth of 'quiet luxury'

01/04/2024 GMT

BBC World Service - Business Daily, The growth of 'quiet luxury'

A fashion aesthetic where less is more, logos are out, and pieces are designed to last

A fashion aesthetic where less is more, logos are out, and pieces are designed to last - but how did it suddenly become a breakthrough trend?

We explore the fashion trend that involves minimal labels and logos.

Loved by celebrities and social media influencers, what is it about the quiet luxury trend that is so appealing – particularly in countries like China?

And can you follow the 'stealth wealth' trend on a low budget?

(Picture: Woman standing in luxury hotel suite looking at view with curtains blowing in wind. Credit: Getty Images)

Presented and produced by Gabriele Shaw

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