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Business Daily: The billion-dollar rise of Padel

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The billion dollar rise of Padel

27/03/2024 GMT

The billion-dollar rise of Padel

BBC World Service - Business Daily, The billion-dollar rise of Padel

It's a rapidly-growing sport, loved by celebrities and investors

What's the secret behind this rapidly-growing sport?

Padel is a fast-growing sport, attracting investment from celebrities and major brands. What is it about the game that makes it so attractive?

We hear from professional players of the sport, and head to Sweden, where the Padel boom, and subsequent bust, might hold some lessons for other countries.

(Image: Portuguese football player Cristiano Ronaldo plays Padel during an event in Singapore, 2023. Credit: Getty Images)

Presented and produced by Daniel Rosney

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