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Business Daily

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Business Daily: Business Daily meets: Ben Ainslie

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Business Daily meets: Ben Ainslie

08/03/2024 GMT

BBC World Service - Business Daily, Business Daily meets: Ben Ainslie

The most successful Olympic sailor of all time talks about life as a CEO

The most successful Olympic sailor of all time talks about life as a CEO.

Sir Ben Ainslie is the most decorated Olympic sailor of all time, winning medals at five consecutive Olympic Games. 

Since then, he's been sailing in the America’s Cup and more recently in the new SailGP league.

Now, he's stepping back from some of his sailing responsibilities to concentrate on being a CEO. 

For this episode of Business Daily, Sam Fenwick talks to Sir Ben about what it takes to run a sailing team, how to monetise the sport, and where he sees its future. 

(Picture: Sir Ben Ainsley. Credit: Emirates GBR)

Presenter: Sam Fenwick
Producer: Hannah Mullane

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