Inside the Supermarket

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Six-part series following 12 months in the life of Sainsbury’s.

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Joanna Scanlan

Chris Taylor

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Will Smith

ITN Productions

Inside the Supermarket: Series 1: Episode 5

Episode 5

BBC One - Inside the Supermarket, Series 1, Episode 5

Sainsbury's embarks on an ambitious makeover of one of its biggest stores.

Sainsbury's embarks on an ambitious makeover of one of its biggest stores, and campaigns manager Laura needs to come up with a concept for the company's Christmas TV ad.

All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.

In Hedge End in Southampton, Manager Becky and her team try not to lose precious custom to their competitors while the store undertakes a huge refurbishment.

At head office, the Future Brands team holds the fate of two food entrepreneurs in its hands. Dan's chorizo snack and Andrew's fresh fruit tea are being trialled across 70 stores, but the entrepreneurs must do their own marketing to secure sales. Will Andrew's dinosaur-themed photo opportunity win the day? 

In retail, it's never too early to start planning for Christmas, especially when it comes to the all-important Christmas ad. Senior campaign manager Laura is keen to recreate the success she had with her iconic First World War Christmas advert five years ago. But with the team struggling to nail the perfect emotional concept, is there a danger they'll miss their chance to win customers' hearts and business at the busiest time of the year?

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