Toast

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Sliced Bread Presents: Toast - Commodore Computers

Toast series image

Toast - Commodore Computers

Sliced Bread

BBC Radio 4 - Sliced Bread, Toast - Commodore Computers

Why did the best-selling computer manufacturer, Commodore, go bust?

While Sliced Bread takes a break we serve up… Toast. Sean Farrington examines why the best-selling computer manufacturer, Commodore, didn't make it into the internet age.

Why did the best-selling computer manufacturer, Commodore, go bust?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers. 

Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular? 

Expert commentators and employees reflect on why the company was so successful and what led to its demise. 

Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.uk


Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

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While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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