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Business Daily: Can the Olympics change an area’s reputation?

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Can the Olympics change an area’s reputation?

25/01/2024 GMT

BBC World Service - Business Daily, Can the Olympics change an area’s reputation?

We're in the Paris suburb of Seine-Saint-Denis which will host most of the 2024 games

We’re in the Paris suburb of Seine -Saint-Denis which will host most of the games this summer. 

It’s an area with some of the highest levels of poverty in the whole of France, and a bad reputation. 

In the minds of most French people, the area conjures up images of drugs, crime and riots. 

Locals say that reputation is unfair – and they’re hoping the investment of the games, and a place on the world stage, goes some way to changing that. But can it?

Presented and produced by John Laurenson

(Image: Inside the Aquatic Olympic Center (CAO). It will host artistic swimming, diving and water-polo. Credit: Getty Images)

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