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Tim Harford explains the numbers and statistics in the news and in life

Tim Harford explains the numbers and statistics in the news and in life.

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13/01/2024 GMT

Do we see 10,000 adverts per day?

BBC World Service - More or Less, Do we see 10,000 adverts per day?

We investigate the claim that each of us sees thousands of adverts every single day

We investigate the claim that each of us sees thousands of adverts every single day.

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.

However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it.  We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar. 

Presenter: Tim Harford
Series producer: Tom Colls
Production co-ordinator: Brenda Brown 
Sound Mix: James Beard
Editor: Richard Vadon

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