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The fans paying $1000's for Star Wars toys

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Business Daily: Star Wars: The empire strikes cash

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07/12/2023 GMT

Star Wars: The empire strikes cash

BBC World Service - Business Daily, Star Wars: The empire strikes cash

We look at the growing market for vintage figures

We look at the growing market for vintage figures - who is buying them, and how much are they willing to spend?

When Star Wars launched, it helped usher in the era of the blockbuster. In the wake of the film, came the figures. Forty years on from their launch, the original toys have now become highly sought after - some fetching a few hundred thousand dollars. 

We head to the largest toy fair in Europe dedicated to buying and selling Star Wars figures. We look at how much the toys are now worth and speak to some of the super fans now buying them - and explore how big the market for the vintage figures is.

Presenter/producer: Rowan Bridge

(Photo: Someone dressed in The Mandalorian costume at a Star Wars toy fair, with fans in the background)

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