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Business Daily: Business Daily meets: Konrad Bergstrom

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Business Daily Meet Konrad With Blocks

01/12/2023 GMT

Business Daily meets: Konrad Bergstrom

BBC World Service - Business Daily, Business Daily meets: Konrad Bergstrom

How the Swedish entrepreneur turned business failure into success

Leanna Byrne speaks to Konrad Bergstrom, entrepreneur and founder of Swedish electric boat manufacturer X Shore, and Zound Industries.

Konrad Bergstrom comes from a family of seafarers. And as a business leader, he wants to make navigating the seas environmentally friendly. His business, X Shore, has been dubbed "the Tesla of the seas". 

Konrad is now considered one of Sweden's leading entrepreneurs, having also founded Zound industries - the tech company that produces electronics for Marshall Amplification and Adidas.

But it's not all been plain sailing for the businessman. 

In this edition of Business Daily, Leanna Byrne finds out how a boy selling hot dogs in his home town went from windsurfer to entrepreneur; how he overcame business failure; and how a business disagreement led Konrad back to his home - the sea.

(Picture: Konrad Bergstrom. Credit: Getty Images)

Presented and produced by Leanna Byrne

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