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World Business Report: First broadcast 28/09/2023 14:32 GMT : Costly rebrand: FIFA to EA Sports FC

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Costly rebrand: FIFA to EA Sports FC

First broadcast 28/09/2023 14:32 GMT 

First broadcast 28/09/2023 14:32 GMT : Costly rebrand: FIFA to EA Sports FC

BBC World Service - World Business Report, Costly rebrand: FIFA to EA Sports FC

The football simulation game FIFA is changing its name to EA Sports FC

For 30 years, the name FIFA has been as synonymous with video games as it has with real-life football. But that is set to change.

It is one of the world's best selling video games, but from tomorrow you will not find it on the shelves anymore - at least not in the same packaging. After 30 years, the football simulation game FIFA, is changing its name to EA Sports FC. The rebranded game hits the shelves this week. The games maker is stepping out of the football governing body's shadow following a reported disagreement over the cost of the licence to use the FIFA name.

(Photo: EA Sports FC Photo Illustrations. Credit: Getty Images)

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