Original version

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

BBC World Service Australasia

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service

BBC World Service South Asia

BBC World Service News Internet

BBC World Service Europe and the Middle East

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

BBC World Service East Asia

Business Daily: Business Daily meets: Mattel's CEO

Bulletins

Business Daily meets: Mattel's CEO

10/08/2023 GMT

BBC World Service - Business Daily, Business Daily meets: Mattel's CEO

Ynon Kreiz on transforming Barbie into a movie

Ynon Kreiz on transforming Barbie into a movie.

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.

The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. 

Presenter/producer: Dougal Shaw

(Image: Margot Robbie as Barbie and Ryan Gosling as Ken in a still from the movie. Credit: Warner Bros. Pictures)

Accessibility links

Programme Index

Business Daily

Business Daily meets: Mattel's CEO

Genres

Formats

Brand

BBC World Service East and Southern Africa

About BBC World Service