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Witness History: Brownie Wise: The creator of Tupperware parties

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Brownie with blocks.jpg

07/08/2023 GMT

Brownie Wise: The creator of Tupperware parties

BBC World Service - Witness History, Brownie Wise: The creator of Tupperware parties

How Brownie Wise inspired an army of US housewives to sell Tupperware at parties

The rise and fall of self-made businesswoman Brownie Wise who inspired an army of US housewives to sell Tupperware at parties.

In the 1950s, self-made businesswoman Brownie Wise transformed the fortunes of Tupperware by inspiring thousands of housewives to sell it at parties.

Her methods for motivating staff included selling the dress off her back and holding annual parties at the company's headquarters.

But as she became a star - appearing on magazine covers and chat shows - Brownie's relationship with her boss, Earl Tupper, soured.

Author Bob Kealing speaks to Vicky Farncombe about Brownie's rise and fall from grace.

(Photo: Brownie Wise tosses a bowl filled with water at a Tupperware party. Credit: Getty Images)

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