Sliced Bread

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Sliced Bread Presents: Barefoot Shoes

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Barefoot Shoes

BBC Radio 4 - Sliced Bread, Barefoot Shoes

Greg Foot investigates whether barefoot shoes are the best thing since sliced bread, or marketing BS.

This is one of your most-requested topics and as a keen runner myself I couldn’t wait to get into it. Barefoot shoes claim to encourage you to run in a more ‘natural’ way, landing on your mid or forefoot rather than on your heel. Some brands say they’ll increase your speed and reduce the likelihood of injury. But will they? 

Listener Sam runs marathons and wants to know if the science backs up the marketing hype. He also wonders whether the wider toebox in barefoot shoes really does allow for our toes to be separated out in a more natural way.

It’s not just runners who got in touch either; Jon is a dog walker and is interested in wearing barefoot shoes on a more casual basis. Is there any benefit to that? 

And what about children? Listener Zoe already wears barefoot shoes herself but wants to know if they might be good for her son, too.
 
In this episode I speak to experts to weigh up the evidence. Are barefoot shoes the best thing since sliced bread? Or just marketing BS?

PRESENTER: Greg Foot
PRODUCER: Simon Hoban

Sliced Bread Presents

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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Factual: Health & Wellbeing

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Factual: Science & Nature: Science & Technology

While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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