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Business Daily: The celebrities investing in alcohol brands

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The celebrities investing in alcohol brands

12/07/2023 GMT

BBC World Service - Business Daily, The celebrities investing in alcohol brands

We speak to Real Housewives star Bethenny Frankel and ask, is it a trend that will last?

We're in Hollywood, where a rising number of stars are putting their names on wine and liquor products. Is it a sensible investment? Or is the market reaching saturation point?  

Reporter KJ Matthews speaks to Bethenny Frankel, businesswoman, philanthropist and star of The Real Housewives of New York. 

She launched a pre-packaged margarita line, named Skinnygirl Margarita, in 2009.

Plus we explore the potential of the growing non-alcoholic market for celebrities.

Presenter: KJ Matthews
Producers:  KJ Matthews and Helen Thomas

(Image: Bethenny Frankel giving a demonstration 2014. Credit: Getty Images)

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