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Business Daily: Music and business: New trends in India

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Music and business: New trends in India

25/05/2023 GMT

BBC World Service - Business Daily, Music and business: New trends in India

Bollywood still dominates but regional music and other genres are attracting investment.

Bollywood music still dominates the industry in India, but regional and other genres of music are becoming more popular and attracting investment.

Bollywood music still dominates the Indian music industry, but the managing director of India’s oldest record label tells us why he’s making more effort to invest in regional and artist-led music than ever before. 

We hear from Indian artists like playback singer Nakash Aziz and ask if there’s financial stability for artists choosing to make music away from Bollywood.

Presenter / producer: Izzy Greenfield 
Image: Nakash Aziz; Credit: Getty Images

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