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Business Daily: Jason Derulo: Music and business

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Jason Derulo: Music and business

22/05/2023 GMT

BBC World Service - Business Daily, Jason Derulo: Music and business

The musician reveals how an unlikely investment made him millions of dollars

Hugely successful musician, content creator and businessman Jason Derulo reveals all about an unlikely deal that made him hundreds of millions of dollars.

All this week on Business Daily, we’re focusing on the music industry, which is worth $26 billion a year globally. Today, we’re joined by the hugely successful musician, content creator and businessman Jason Derulo. He tells us what it takes to build a brand as successful as his, and about the unlikely investment that's made him millions of dollars.

Presenter/producer: Izzy Greenfield

Image: Jason Derulo (Credit: Joe Scarnici/LIV Golf via Getty Images)

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