In Touch

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In Touch: TV Advertising; Commercial Usage of Artificial Intelligence

TV Advertising; Commercial Usage of Artificial Intelligence

BBC Radio 4 - In Touch, TV Advertising; Commercial Usage of Artificial Intelligence

We investigate why so many TV adverts do not verbally announce the names of their brands.

We investigate why so many TV advertisements do not verbally announce the names of their brands and products and make-up and beauty company Estee Lauder are using AI in a new app.

We investigate why there are so many TV advertisements not verbally announcing who the brand or product is anywhere in the advert. This was pointed out by Nathan Tree, who has grown frustrated by the lack of inclusion and consumer choice. We put the question to Zoë Waller, who is an Executive Producer for the video production company, Studio Yes and to Malcom Phillips from the body that regulates advertising; the Advertising Standards Authority; Malcolm is their regulatory policy manager.

Beauty company Estee Lauder have recently released a new app that uses artificial intelligence to help visually impaired people apply make up. It is called the Voice-Enabled Makeup Assistant and can be used on iPhones (Androids within the year). Our reporter Fern Lulham tests it out, alongside make-up and fashion blogger Emily Davison.

Presenter: Peter White
Producer: Beth Hemmings	 
Production Coordinator: Liz Poole  
Website image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words "In Touch" and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.

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In Touch

TV Advertising; Commercial Usage of Artificial Intelligence

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