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Business Daily: Business Daily meets: Athletic Brewing CEO Bill Shufelt

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Business Daily meets: Athletic Brewing CEO Bill Shufelt

21/04/2023 GMT

BBC World Service - Business Daily, Business Daily meets: Athletic Brewing CEO Bill Shufelt

The non-alcoholic craft beer company has become one of the largest in the US.

Non-alcoholic and low alcohol beer is a rapidly growing market, as consumers search for healthy alternatives.

Bill Shufelt started Athletic Brewing with his partner, brewmaster John Walker in 2018.

Speaking to Dougal Shaw, Bill Shufelt explains how he sees the alcohol free beer market, and describes his 'career change moment'.

Presenter/producer Dougal Shaw. 

(Image: Bill Shufelt at his brewery. Credit: Getty Images)

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