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Business Daily: The modern pilgrimage boom

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The modern pilgrimage boom

10/04/2023 GMT

BBC World Service - Business Daily, The modern pilgrimage boom

How new pilgrim paths and trails are boosting local businesses.

We follow in the footsteps of a Viking Saint who's legacy is bringing visitors and their cash to remote areas from Sweden and Norway.

More and more people are choosing to go on modern day pilgrimages, we walk part of the world's most northern pilgrimage trail to find out how businesses on the route are benefitting. 

Producer / presenter: Robert Walker 

(Image: People walking on grassland. Credit: Getty Images)

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