Sliced Bread

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Sliced Bread Presents: Mascara

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Mascara

BBC Radio 4 - Sliced Bread, Mascara

Can it deliver longer, fuller or curlier lashes – and at what cost?

Does mascara really give us longer, fuller, or curlier eyelashes – and how much do we have to pay for it?

Mascara is a crucial element of many a make-up bag - but can mascaras really deliver on their promises of longer, fuller, or curlier lashes? 

Listener Kath got in touch to ask exactly that. She also wants to know if you pay more for mascara, do you get better results? How should we remove it - and what about waterproof products that are tough to take off? Are we potentially damaging our lashes? 

Greg Foot sets his sights on investigating by recruiting some regular mascara wearers to try out differently priced products, as well as speaking to a consultant dermatologist and cosmetic chemist to find out. 

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot
PRODUCER: Kate Holdsworth

Sliced Bread Presents

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While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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