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You and Yours: Gap Finders - Avon: Angela Cretu

Gap Finders - Avon: Angela Cretu

BBC Radio 4 - You and Yours, Gap Finders - Avon: Angela Cretu

Winifred Robinson talks to Angela Cretu, chief executive of Avon.

Winifred Robinson talks to Angela Cretu, chief executive of Avon. Angela discusses the reinvention of Avon from traditional doorstep selling to the online marketplace.

In this episode of Gap Finders Winifred Robinson is joined by Angela Cretu, CEO of Avon. 

Avon was started by a travelling salesman in 1886 who saw the potential for door-to door-sales of cosmetics.  It has lasted more than a century but has face some difficult years, with declining revenues. 

The challenge is whether a business that relied on personal connections and face-to-face sales can adapt to the digital world. Angela talks to Winifred about how she is leading the business through this evolution and how she has worked her way up through the ranks to the top job.

PRESENTER: WINIFRED ROBINSON 
PRODUCER: CATHERINE EARLAM

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