Sneakernomics

Shortened

BBC Radio 4 Extra

Your digital radio entertainment station showcasing the best in comedy and drama

Your digital radio entertainment station showcasing the best in comedy and drama. With recent favourites from BBC Radio 4.

Documentaries

Podcasts

Factual: Arts, Culture & the Media

Sport: Football

Sport: Olympics

The battle to be the world's biggest sports brand.

We follow in the footsteps of mavericks, hustlers and dreamers, who've made, and been made, by trainers. We hear their tales of boom and bust, fame and infamy, hope and heartbreak

Sneakernomics: 7. The Cri de Coeur

7. The Cri de Coeur

BBC Radio 4 - Sneakernomics, 7. The Cri de Coeur

How trainers leapt from sport to street in the UK and, in Oregon, the end of an era.

Rivalry, friendship and shoes. How trainers leapt from sport to street in the UK and, in Oregon, the end of an era. From 2021.

Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.

Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. 

The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.

Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.

Ron . . . . . Ed Gaughan
Nurse . . . . . Charlotte East
Frank . . . . . Martins Imhangbe
Phil . . . . . Trevor White
Rob . . . . . Wilf Scolding
Bob . . . . . Joseph Balderrama
Jeff . . . . . Ian Dunnett Jnr.

Production Trainee: Marithe Van Der Aa
Assistant Producer: Ben Hollands
Sound: Peter Ringrose
Producer: Sasha Yevtushenko

Special thanks: Russ Gater, Jeff Johnson, John Boulter, Mike Deegan, Gary Aspden, Neal Heard, Julie Dixon, Peter Moore, Nelson Farris, Joan Benoit Samuelson, Gina Millson, Clare Ewing and Jamie Larsen.

First heard on BBC Sounds in 2021.

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

Sneakernomics

7. The Cri de Coeur

Genres

Brand

BBC Radio 4 Extra

About BBC Radio 4 Extra