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Business Daily: What is Rumble? The streaming platform building an alternative internet

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What is Rumble? The streaming platform building an alternative internet

15/03/2023 GMT

BBC World Service - Business Daily, What is Rumble? The streaming platform building an alternative internet

We take a deep dive into the alt-tech company “immune to cancel culture”

As debates continue about free speech versus moderation, we tell the story of one technology company hoping to build an alternative internet ecosystem.

If you don’t like the way online speech is regulated, can you build your own internet where you make the rules? This is the story of Rumble, the new king of alt-tech. 

Rumble started as a small video streaming platform, hoping to rival YouTube. Recently, it has become the site of choice for Americans frustrated with YouTube moderation, and moved its headquarters to Florida - hailed by some as the new Silicon Valley. 

Rumble had been eligible for an economic development incentive grant as part of the move, but the package was scrapped following protests from some locals and Rumble did not receive taxpayer money. 

Now, the company is seeking to build the infrastructure for an internet ecosystem that is “immune to cancel culture”.  In this episode, we trace the company’s journey from Canadian start-up to Floridian big tech challenger, and ask what this means for the future of public debate online.

Producer/presenter: Ellie House
Additional reporting: Annie Phrommayon
Sound mix: James Beard

(Photo: Person using phone looking at Rumble app. Credit: Getty Images)

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