Sliced Bread

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Sliced Bread Presents: Bottled Water

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Bottled Water

BBC Radio 4 - Sliced Bread, Bottled Water

Is bottled water cleaner and better for you than tap?

Greg Foot investigates the claims made by manufacturers of bottled water to find out if they are the best thing since sliced bread or just marketing BS.

Listener Isla, 11, wants to know if bottled water from the UK's biggest selling brands such as Evian and Buxton is cleaner, healthier, cheaper and greener than the stuff that comes from the tap.

Greg Foot drills down into the subject, investigating the claims made by manufacturers of bottled water. Does it make any difference if water has spent years underground being "filtered by rocks" before being bottled? Are there more minerals in bottled water than in tap? And even though companies are making more of their bottles from recycled plastic, what’s the environmental impact?

Greg speaks to experts including a lecturer in water chemistry, an environmental NGO and a water sommelier (yes, they’re a thing!) who explains why some bottled water can cost more than a hundred pounds.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot
PRODUCER: Simon Hoban

Sliced Bread Presents

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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Factual: Health & Wellbeing

Factual: Science & Nature

Factual: Science & Nature: Science & Technology

While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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