The Bottom Line

Original version

BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 LW

The Bottom Line: Podcasting

Podcasting

BBC Radio 4 - The Bottom Line, Podcasting

Podcasting seems to be booming, but how profitable is it? Evan Davis and guests discuss.

Podcasting is a growth area in the media industry, but what is the business model? Evan Davis and guests discuss radio's audio rivals.

It seems these days everyone is making a podcast, from Michelle Obama and Kate Hudson to Alastair Campbell and Dua Lipa. Covering every subject from health and wellbeing to politics, food and even funerals, the last few years has seen a proliferation of new titles. Although only a third of us are currently listening to podcasts, that number is steadily growing. So who is making money from podcasts, and how? Evan Davis and guests discuss.

PRESENTER: Evan Davis

GUESTS

Jack Davenport, managing director, Goalhanger Podcasts

Sam Shetabi, content director UK, Acast

and

Rebecca McGrath, senior media analyst, Mintel

PODCAST CLIPS 

Off Menu with Ed Gamble and James Acaster, featuring Jarvis Cocker, Plosive Productions

The Rest is Politics with Alastair Campbell and Rory Stewart,  Goalhanger Podcasts

and

Shagged, Married, Annoyed with Chris and Rosie Ramsay, Avalon Productions

PRODUCTION TEAM

Producer: Julie Ball
Editor: China Collins
Producton Co-ordinators: Sophie Hill and Siobhan Reed
Sound: Neil Churchill and John Scott

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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