Arctic Monkeys: Believe the Hype

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Arctic Monkeys changed the music industry forever; this is the story of how they did it.

Two Glastonbury headline sets and the fastest selling debut album in British history. Arctic Monkeys changed the music industry forever; this is the story of how they did it.

Six number one albums, two Glastonbury headline sets, and the fastest selling debut album in British history. Arctic Monkeys changed the music industry forever; this is the story of how they did it.

Arctic Monkeys: Believe the Hype: 4. Music for Ringtones

4. Music for Ringtones

BBC Radio 1 - Arctic Monkeys: Believe the Hype, 4. Music for Ringtones

Arctic Monkeys ride the digital wave and reap the rewards in the blogosphere.

While the music industry is in a mass panic about piracy and revenues, Arctic Monkeys happily let their demos go viral online – sensing the potential in this new Wild West.

After Arctic Monkeys’ demos begin circulating online, the hype reaches a fever pitch – and the band become emblematic of an entire shifting landscape of music distribution, embodied by the rush of every new band to MySpace. The old guard are wary of the unregulated chaos of it all. But Arctic Monkeys instinctively understand the opportunities in this new wild west – and watch their fanbase multiply across the country.

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Arctic Monkeys: Believe the Hype

4. Music for Ringtones

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