Word of Mouth

Original version

BBC Radio 4 LW

Factual: Arts, Culture & the Media

Series exploring the world of words and the ways in which we use them

BBC Radio 4 FM

Word of Mouth: Snap Crackle and Every Little Helps - the language of food advertising

Snap Crackle and Every Little Helps - the language of food advertising

BBC Radio 4 - Word of Mouth, Snap Crackle and Every Little Helps - the language of food advertising

Michael Rosen delves into the fascinating world of food and drink advertising.

It's a hugely sophisticated industry that sees brands employ the best wordsmiths to orchestrate slick marketing campaigns.

Giles Poyner has worked in marketing and advertising for over twenty years and has worked on some of the biggest global brands.  He explains how when it comes to marketing food and drink words really do matter. From taking every day slogans that we then associate with a brand to employing iambic pentameter to create taglines that stick in the customer's head. Although companies are using ever more sophisticated means to sell their products, clever slogans have been around for longer than we think.  Almost 100 years in fact.  

Producer: Maggie Ayre

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

Word of Mouth

Snap Crackle and Every Little Helps - the language of food advertising

Genres

Brand

BBC Radio 4 LW

About BBC Radio 4