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Business Daily: Big sporting event, very small town

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cyclocross.JPG

13/02/2023 GMT

Big sporting event, very small town

BBC World Service - Business Daily, Big sporting event, very small town

We explore the costs and benefits to a small town of putting on a big sporting event.

What does hosting a big sporting event bring to a small town? Benefits, disruption, both? We visit the Dutch town of Hoogerheide as it hosts this years Cyclocross Championships.

Business Daily’s Matthew Kenyon visits the Dutch town of Hoogerheide as it hosts the 2023 World Cyclocross Championships. 

Tens of thousands of fans will flock into the town, and spend their money on hotels, food and drink. But where does that money go? And what about the costs and disruption of putting on a major sporting event in a small place? 

We hear from the head of the local organising committee, Jan Prop, on how he raises and spends his budget; from cycling’s world governing body, the UCI; and from locals and visitors about the spending and disruption that goes with any big sporting event.

Producer / Presenter: Matthew Kenyon
Image: Cyclocross 2023; Credit: BBC

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