The Bottom Line 

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BBC Radio 4 LW

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 FM

The Bottom Line: Too much choice?

Too much choice?

BBC Radio 4 - The Bottom Line, Too much choice?

Can too much choice be bad for shoppers? Evan Davis and guests discuss.

During the pandemic, many supermarkets reduced choice on the shelves in order to maintain supplies of popular products. Now, choice is back, but do we really need it?

If you've ever felt bamboozled by the sheer range of biscuits at your local supermarket or in a quandary over which pair of headphones to buy from the plethora on offer, then you're not alone. 

Studies suggest that consumers can struggle to make decisions when there is too much choice. So how much choice should businesses offer their customers? And how can retailers help us navigate the dizzying array of products out there?

Evan Davis brings together a perfectly chosen group of experts to discuss.

GUESTS

Dr. Paul Marsden, Consumer Pscyhologist,  Business School,  London College of Fashion , University of Arts London

Laurence Mitchell, Buying Director, Electricals and Home Technology, John Lewis Partnership 

Donna Smith, Managing Director, Thursday Cottage Ltd.

and

Paul Stainton, Retail Consultant, IPLC 


PRODUCTION TEAM

Producer:  Julie Ball
Researcher: Marianna Brain
Editor:  China Collins
Sound:  Rod Farquhar and Neil Churchill
Production Co-ordinators:  Sophie Hill and Siobhan Reed

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