Sliced Bread

Original version

BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

Sliced Bread podcast image

BBC Radio 4 LW

Sliced Bread Presents: Shampoo

Sliced Bread series image

Shampoo

BBC Radio 4 - Sliced Bread, Shampoo

Do you get what you pay for with more expensive shampoo?

Is it worth paying extra for shampoo that promises to nourish, repair or strengthen your hair?

Shampoo ranges hugely in price, from own brand bottles to premium products that promise to improve your hair, leaving it in better condition, stronger and shinier. But can they really deliver?

Listener Sophie sent in a WhatsApp to ask just that, as well as whether we should use different shampoos depending on our hair type, if sulphates or parabens could be harmful to our hair, and if shampoo bars can do the job just as well, and be a greener option? 

Greg Foot untangles some of the most common claims by speaking with a clinical Trichologist (someone who has studied the structure, function and diseases of human hair) as well as an expert chemist and pharmaceutical analyst. 

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot
PRODUCER: Kate Holdsworth

Sliced Bread Presents

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Documentaries

Podcasts

Factual: Health & Wellbeing

Factual: Science & Nature

Factual: Science & Nature: Science & Technology

While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

Accessibility links

Programme Index

Sliced Bread Presents

Shampoo

Genres

Series

BBC Radio 4 FM

About BBC Radio 4