Original version

BBC World Service News Internet

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

BBC World Service Australasia

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service South Asia

BBC World Service Online

BBC World Service Europe and the Middle East

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

BBC World Service East Asia

Business Daily: Beauty costs: Beauty disruptor brands

Bulletins

Beauty Costs: Beauty disruptor brands

30/11/2022 GMT

Beauty costs: Beauty disruptor brands

BBC World Service - Business Daily, Beauty costs: Beauty disruptor brands

How start-up beauty companies are dominating the mainstream market

The beauty start-up founders who have built their brands from scratch and now sell to millions of people across the world.

The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.

We speak to beauty business founders who have built their brands from scratch, and now sell to millions of people across the world; Chaymae Samir is the founder of MadeBySunday.com and Bianca Ingrosso is the founder of CAIA cosmetics.

In a recent report on the cosmetics industry, Deloitte found that “small is the new big” and that “global brands are losing share as small brands and disruptors are gaining”. So why have we fallen out of love with the beauty behemoths, and what do smaller brands have that the bigger ones don’t?

Producer and presenter: Izzy Greenfield
(Image: Make-up products / Credit: Getty Images)

Accessibility links

Programme Index

Business Daily

Beauty costs: Beauty disruptor brands

Genres

Formats

Brand

BBC World Service News Internet

About BBC World Service