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Business Daily: How social media is changing farming in Kenya

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How social media is changing farming in Kenya

20/10/2022 GMT

BBC World Service - Business Daily, How social media is changing farming in Kenya

Find out how farmers in Kenya are making more money thanks to social media platforms.

Hundreds of small-scale Kenyan farmers are turning to social media apps to help grow their businesses by sharing tips on growing veg and selling produce direct to consumers.

We hear from some of the many small-scale farmers in Kenya who are using apps like What’sApp, Facebook and Instagram to share information about the best way to grow fruit and veg and sell direct to consumers. From the vibrant markets of Nairobi to the lush green slopes of Mount Kenya Sam Fenwick investigates how farming entrepreneurs are using smartphones to grow profits as well as peas.
  
But running a business online can be challenging in Kenya where internet connections can be patchy and data bundles expensive. Safe access to the internet is seen as development goal. At the 77th session of the United Nations General Assembly governments, the private sector, philanthropic funds and international organisations agreed that investment in digital infrastructure would help drive growth in emerging economies. US$295 million was committed to advance inclusive digital public infrastructure. 

Presenter / Producer: Sam Fenwick
Image: Cathy Kamanu; Credit: Cathy Kamanu

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