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Business Daily: How students' right to earn shook up US sport

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18/10/2022 GMT

How students' right to earn shook up US sport

BBC World Service - Business Daily, How students' right to earn shook up US sport

How name, image and likeness laws have reshaped college sport in America

Will Bain explores how name, image and likeness laws have shaken up college sports in the United States, providing both opportunities and unforeseen challenges.

University sport in the US has become huge business. For decades, students' share of those earnings only came in the form of scholarships. As television contracts got bigger, so did the calls for change - and last year students were granted the right to earn off their name, image and likeness.
 
A year on, Will Bain explores how it’s shaken up college sports, providing opportunities and unforeseen challenges. 

Hear from former SMU college football player and professional artist Ra’Sun Kazadi, Texas A&M University Athletic Director Ross Bjork, CEO of MSP Recovery John H Ruiz and Courtney Altemus of Team Altemus, part of the advance group of NIL advisers.

Presenter / producer: Will Bain
Image: Quarterback Kellen Mond from Texas A&M; Credit: Getty

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