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Witness History: Dassler brothers’ rift

Documentaries

Dassler brothers’ rift

30/09/2022 GMT

BBC World Service - Witness History, Dassler brothers’ rift

Brothers Adi and Rudi Dassler would go on to create global firms Adidas and Puma.

Brothers Adi and Rudi Dassler fell out in 1948. They'd go on to create sportswear firms Adidas and Puma. 
Reena Stanton-Sharma hears from Adi's daughter, Sigi Dassler.

In 1948, brothers Adi and Rudi Dassler who lived in a small German town fell out. They went on to create globally renowned sportswear firms Adidas and Puma. 

Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. 

Reena Stanton-Sharma hears from Adi Dassler’s daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC who paid tribute to her dad’s shoes in their 1986 song My Adidas.

(Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)

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