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People Fixing The World

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Discover the people and the projects trying to make the world a better place

Discover the people and the projects trying to make the world a better place.

Discover the people and the projects trying to make the world a better place.

A weekly programme looking at common challenges around the world and the creative ways people are trying to tackle them.

Presenter Myra Anubi speaks to reporters, experts and innovators to investigate how effective different solutions are, share their successes and inspire listeners with what is possible.

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People Fixing The World: How to get people eating less meat

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How to get people eating less meat

13/09/2022 GMT

BBC World Service - People Fixing The World, How to get people eating less meat

Can ‘fake meat’ help reduce the amount of meat we consume?

Farming animals for meat has a massive environmental impact, both in terms of land use and carbon emissions.  But in order for people to eat less meat, they need to be excited about the alternatives. 

Around the world, people are coming up with ingenious meat replacements that look, taste and smell more like the real thing than ever.  In Switzerland, we visit the perfume company that’s now turned its hand to perfecting the flavour in veggie burgers.  And in Nigeria we meet the entrepreneur who has devised an alternative to beef and chicken that he hopes will appeal to West African tastes. Plus, we speak to the start-up in Israel that’s making kosher veggie ‘meat’ using a 3D printer.  

Presenter: Myra Anubi
Reporter/Producer: Craig Langran
Producer: Lucy Burns
Picture: Vegan burger (Getty Images)

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